CHAPTER 2 SUMMARY

In this chapter ( HOW BUSINESS COMMUNICATES) Author describes in this 21 st centuary what are the direction of business, how globalization occurs, what are the maze of information, How technology is helping us to communicate easily, What are the types of organizational structure should be there in business, What are types of business messages, what are channel of communication, etc.
By reading this chapter, I learned the importance of effective communication in business. To communicate we need to know how communication can be done internally and externally. Internal channels of communication are; Structural channels, human channels and technology channels. Communication network can be done by downward communication, message filtering, and distortion and oneway communication. When there is oral communication network comprised of various employee than it is grapevine. External communication is the exchange of messages between the organization and the external environment. External communication process aregovernment, media, community, stockholders and customers.