CHAPTER 3 SUMMARY

Before defining a message, we must first define our goal. However many people choose to start by putting out a message without ever considering how its going to affect our target goals.
In this chapter "Creating effective messages" what i learned is why it is necessary to make an effective messages and how we can make it. Well, there are eight steps of communication design . First step is to map out message goals. There are two types of goal they are primary and secondary.Second step is to evaluate your audience.Business audience, public audience, and intimate audience are its types.Third steps is to shape message content. Fourth step is to select channels.Audience, speed, effect, appeal etc areits channels.fifth steps is to acquire resources by researching.Resources can be time, personnel, outsourcing, research, money (capital). Sixth steps is to generate source credibility. It should be relaibility, dynamism, similarity and competence and last seventh steps is to eliminate design flaws which is to eliminate unnecessary information.
If we follow all these steps we can definitely create our message effective which will let our audience to pay more attention