In this chapter 9, " DIRECT AND INDIRECT COMMUNICATION STRATEGIES " , The purpose of this chapter is to demonstrate what is mean by direct and indirect communication strategies? , Their different types, components and steps etc.
Direct communication strategy is that which states important points quickly, usually in the beginning of message and indirect communicatin strategy is that which delays important points until after they have been explained. There are different types of direct messages they are; request for information, claims and adjustments, directive and policy statement, good news, good will etc. And the components of direct messages are; mainidea, justification , explanation ,details and courtesy close. There are also different types of indirect messages they are; refusals/ denials, collections, social refusals .And the goal of indirect persuasive message are; to generate attention, to arouse interest,to arouse desire, to reduce resistance and to push for action.
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