SUMMARY OF CHAPTER 5

In this chapter "Creating and using meaning" we can find how we can create and use meaningful message so that receiver can understand easily.
There are two types of meaning in messages they are; intended and interpreted meaning. When we send message, as if on conveyor belt, we assume people understand what we mean.We can create meaning with the help of perception, organization, interpretation, and signs and symbols.There are two types of mesage meaning they are; specific business message and vague business message.
Both the message sender and the receiver have responsibility for effective communication and meaning clarity.