summary for chapter 17, bcom

CHAPTER 17, CREATIVITY AND VISUAL DESIGN
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Visual design are used to present information and data in a book. It is the process of generating and structuring messages using drawings, photos and other graphics. Visual channel includes all visual imagery such as drawings, photos and graphics-that can be imported into a business message. Visual elements includes lines, shapes, color and text.
We can choose visual channels through pie chart, bar or line chart, map, photograph, bar chart, table and gantt chart etc. These visual elements are the most interesting part while reading a book. Even i do like to reading a book having a lot of visual elements.
Without visual elements in a book, reader feels somekind of boring while reading a book.